Georgia Rhodes
Apr 16, 2024
Spotted: TikTok's Pookie in her favourite Odd Muse Pre Spring outfit
Pre-Spring is Pookie-approved!
Gossip girl here, and we have news for you muses…Spotted in the luxe Beverly Hills Hotel, city muse Pookie styling the pre-spring dream. Odd Muse did it again and brought the girlies together. The internet sensation commented on Founder Aimee Smale’s TikTok confirming our ‘pookie pre-spring’ looks were indeed approved by the sartorial style queen. Spotted wearing the collection since on two occasions, we’re hear to break down the chic spring staple looks…
1) The Ultimate Muse Dropped Hem Mini Dress | White
Spotted at The Masters tournament in Augusta, Campbell was wearing the ultimate muse dropped hem mini dress styled with a tweed jacket and cap to keep it casual on the golf course. As the epitome of timeless elegance, our dropped hem mini is not only another globally coveted mini dress of ours, but this classic waistline is a moment of history. The drop waist design originates from the roaring 20s revolution where a more freeing drop waist was introduced following the Victorian cinched corset uniform. A timeless fashion trait that remains a classic, just last year a dress of Princess Diana’s embodying a dropped waist and voluminous skirt sold for just under 1 million British pounds, becoming the largest sum of any garment worn by the Princess sold at auction.
2) The Ultimate Muse Tweed Set
Can’t get enough of Pre-Spring? Pookie too. Campbell was spotted in none other than the lavish Beverly Hills Hotel styling her structured set with a Hermes Kelly on her arm, of course. Welcoming our first-ever tweed iteration, we took this timeless fabric and reimagined it in our signature style. Tweed was an obvious go-to for our design team in-house, as a classic fabric in every statement wardrobe, tweed originated from Scotland and Ireland as a practicality for farmers' uniforms with its robust build protecting the working men and women from Britain’s unpredictable weather. A Chanel tweed jacket is one of the most coveted fashion items in the world, despite it being almost a century since Gabrielle Chanel herself designed the first in 1925. The tailored tweed look symbolizes chic conveying luxury more distinctly than any other fabric.
SHOP POOKIE'S WARDROBE
"Muse, you're looking fire tonight" - Campbell Puckett
You may also like...
Exclusive Access to Odd Muse's Pre-Fall Shoot with Heaven Mayhem
Odd Muse here and we have the biggest news ever, Pre-Fall is officially launching in just one week. Consider your fall wardrobe complete with our new chocolate brown hue and olive shade, from our very first shift dress to our midi dress reimagined, prepare to fall for this collection, muses. To celebrate the launch, we’re taking you behind the scenes as our social team spills all on shooting our pre-fall campaign…
TikTok’s new craze has always been our Founder's shopping philosophy
We’ve all heard of the capsule wardrobe, but how about underconsumption core? With already over 47 million posts under the hashtag #underconsumptioncore, consuming less and more thoughtfully is finally having its moment on the internet. And well, it’s been a long time coming.
Molly-Mae Hague sports Odd Muse at her Wimbledon Debut
You heard it here first Odd Muse is the dress code. Nothing screams British summer is here quite like the start of Wimbledon. The highly anticipated tennis tournament attracts everyone from A-Listers to the royals year after year sporting crisp white tailored looks and plenty of must-have minis and midis. If you’re prepping your courtside look then muses we’ve got your back…
The Odd Muse Teams ‘Desert Island’ Beauty Products
Imagine you were stranded on a desert island, what’s one step in your beauty routine, you simply couldn’t do without? We asked nine of our HQ Odd Muse team what their ‘desert island’ go-to beauty product is. AKA a muses’ must-have if they could only pick one beauty product. Take a deeper look into our HQ to get to know some of our teamies and the single beauty must-have they can’t live without. Consider them Odd Muse-approved, from the skincare that brings that summer glow that you’ll find scattered on the desks of our team or the glossy lip product to go with the muses mini, we are sharing all…
Why Aimee's obsessed with these 5 investment bags
If you follow our Founder Aimee on TikTok or Instagram you will know she loves to share all the BHS of Odd Muse, her beloved dog, Oddie, and her love of bags. From bag unboxing to styling videos, we can’t get enough. If Aimee is your style icon, then look no further as we break down her top investment bags and how she pairs them with her investment wardrobe from Odd Muse.
Odd Muse’s Best Dressed List
This week we celebrated our biggest launch of the year, Resort 2023 broke Odd Muse records and took us to a whole new level, and Resort 2024 did not disappoint. In fact, we hit our entire target in just 10 minutes, thank you to our muses! Just ahead of launch day, we gathered our Odd Muse style icons for an intimate lunch at the Broadwick Soho to celebrate. We sipped cocktails, lunched and most importantly obsessed over everyone wearing our new resort collection. So welcome our best-dressed list from the Postcards in Provence collection launch…
3 Odd Muse Tips to Plan A Shoot Abroad This 2024
We love sharing the BTS for our muses on YouTube of us travelling the world from Paris to Beverly Hills, taking location shoots to a whole new level for collection launches at Odd Muse. With many of you flooding the two-man team (Sophie and Aimee) with questions as they jet off to tackle styling, shooting and serving looks, we thought today we’d give you the answers…
Timeless Elegance and Gothic Glamour: Met Gala's Garden of Time
The beauty of the Met Gala is it encourages self expression, creativity and haute couture pieces. It’s the only red carpet where directional fashion has a place and guests are encouraged to embrace the annual theme which celebrates the subject of the Costume Institute’s spring exhibition.