In The Muse
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Exclusive Access to Odd Muse's Pre-Fall Shoot with Heaven Mayhem
Odd Muse here and we have the biggest news ever, Pre-Fall is officially launching in just one week. Consider your fall wardrobe complete with our new chocolate brown hue and olive shade, from our very first shift dress to our midi dress reimagined, prepare to fall for this collection, muses. To celebrate the launch, we’re taking you behind the scenes as our social team spills all on shooting our pre-fall campaign…
TikTok’s new craze has always been our Founder's shopping philosophy
We’ve all heard of the capsule wardrobe, but how about underconsumption core? With already over 47 million posts under the hashtag #underconsumptioncore, consuming less and more thoughtfully is finally having its moment on the internet. And well, it’s been a long time coming.
Molly-Mae Hague sports Odd Muse at her Wimbledon Debut
You heard it here first Odd Muse is the dress code. Nothing screams British summer is here quite like the start of Wimbledon. The highly anticipated tennis tournament attracts everyone from A-Listers to the royals year after year sporting crisp white tailored looks and plenty of must-have minis and midis. If you’re prepping your courtside look then muses we’ve got your back…
The Odd Muse Teams ‘Desert Island’ Beauty Products
Imagine you were stranded on a desert island, what’s one step in your beauty routine, you simply couldn’t do without? We asked nine of our HQ Odd Muse team what their ‘desert island’ go-to beauty product is. AKA a muses’ must-have if they could only pick one beauty product. Take a deeper look into our HQ to get to know some of our teamies and the single beauty must-have they can’t live without. Consider them Odd Muse-approved, from the skincare that brings that summer glow that you’ll find scattered on the desks of our team or the glossy lip product to go with the muses mini, we are sharing all…
Why Aimee's obsessed with these 5 investment bags
If you follow our Founder Aimee on TikTok or Instagram you will know she loves to share all the BHS of Odd Muse, her beloved dog, Oddie, and her love of bags. From bag unboxing to styling videos, we can’t get enough. If Aimee is your style icon, then look no further as we break down her top investment bags and how she pairs them with her investment wardrobe from Odd Muse.
Odd Muse’s Best Dressed List
This week we celebrated our biggest launch of the year, Resort 2023 broke Odd Muse records and took us to a whole new level, and Resort 2024 did not disappoint. In fact, we hit our entire target in just 10 minutes, thank you to our muses! Just ahead of launch day, we gathered our Odd Muse style icons for an intimate lunch at the Broadwick Soho to celebrate. We sipped cocktails, lunched and most importantly obsessed over everyone wearing our new resort collection. So welcome our best-dressed list from the Postcards in Provence collection launch…
3 Odd Muse Tips to Plan A Shoot Abroad This 2024
We love sharing the BTS for our muses on YouTube of us travelling the world from Paris to Beverly Hills, taking location shoots to a whole new level for collection launches at Odd Muse. With many of you flooding the two-man team (Sophie and Aimee) with questions as they jet off to tackle styling, shooting and serving looks, we thought today we’d give you the answers…
Timeless Elegance and Gothic Glamour: Met Gala's Garden of Time
The beauty of the Met Gala is it encourages self expression, creativity and haute couture pieces. It’s the only red carpet where directional fashion has a place and guests are encouraged to embrace the annual theme which celebrates the subject of the Costume Institute’s spring exhibition.
7 of the most iconic Wedding Scenes in movies
Is there anything better than the long-adorned wedding scene in a (relatively cheesy yet perfect) rom-com or watching the characters you grew attached to in your classic comfort show tie the knot? Bride-to-be or not, there’s no feeling like taking in that moment on the screen. We’ve broken down the most iconic wedding scenes to reminisce with our muses. No doubt, we will be rewatching a married movie marathon this weekend…
Spotted: TikTok's Pookie in her favourite Odd Muse Pre Spring outfit
Gossip girl here, and we have news for you muses…Spotted in the luxe Beverly Hills Hotel, city muse pookie styling the pre-spring dream. Odd Muse did it again and brought the girlies together. The internet sensation commented on Founder Aimee Smale’s TikTok confirming our ‘pookie pre-spring’ looks were indeed approved by the sartorial style queen. Spotted wearing the collection since on two occasions, we’re hear to break down the chic spring staple looks…
Odd Muse Takes London Fashion Week
Odd Muse never ceases to provide us with a grand dose of unveiling the unexpected, breaking boundaries and of course aesthetic pleasure while doing so, and their first runway was no exception. In possibly their biggest moment yet, the London-born label made a noteworthy London Fashion Week debut with their unparalleled dedication to slow fashion. Read more here...
3 Hailey Bieber Odd Muse Picks
It’s no secret that Hailey Bieber is the Odd Muse dream muse. The A-Lister is known for her love of oversized tailoring and statement mini dresses, sound familiar? Countless times Hailey Bieber has stepped out in Odd Muse style, so as our ultimate muse here’s how you can get her look for less (without sacrificing quality of course). Grab the necessities– your Rhode lip balm and your Odd Muse mini and we are good to go.
Celebrate International Women’s Day with Odd Muse HQ
To celebrate International Women’s Day in true transparent Odd Muse style we couldn’t help but give you an exclusive behind-the-scenes of the women that are Odd Muse. As a female-founded and female-led company, women are at the heart of Odd Muse. Taking you into our sought-after HQ we delve into what it’s like to work for a female-led business.
Behind The Muse for 2024
As we welcome in 2024 in what feels like the longest January ever, we wanted to take the opportunity to reintroduce the Odd Muse ethos, how we evolved our values in 2023 and give you a little peek into what our muses can expect from us in the year ahead. We have no plans on slowing down yet, with our 2024 achievements manifesting away, you can be sure we are constantly striving to keep our message of introducing a slower pace at the forefront of the fashion industry.
10 Best Christmas Gift Ideas for 2023, The Odd Muse London Edition
Tis the season for the ultimate muse must-haves. Looking for the perfect gift for her? Muses, family, friends and loved ones we’ve got you covered. Introducing, the ultimate muse gift guide for her, so you can gift your loved ones a special piece of investment fashion that will remain the statement of their wardrobe for years to come. Whether you’re shopping for your sister, cool Aunt or the muse in their princess party-girl era, we’ve rounded up the 10 best Christmas gift ideas for you to make that Christmas rush a little easier.
The Best Places in London to wear your Odd Muse piece
Odd Muse girls here and we’ve got the biggest news ever! After countless hints and teases, we can officially share with you the launch of our flagship, London store. (It’s okay, we’re hyperventilating too.) We cannot wait to bring our online community in-person permanently following the unmatchable love for our pop-up in summer, winter welcomes you to our Odd Muse London store. In the hub of world-class shopping, we are located in none other than Covent Garden (did I mention permanently?) so you can officially shop our collections in person forever this time.
Odd Muse ~ On Air: Our New Live Shopping Experience Unveiled
In the ever-evolving landscape of luxury fashion, innovation is the key to standing out. As an independent luxury fashion brand, we take immense pride in not only creating exquisite garments but also in crafting unique and immersive shopping experiences for our Muse’s. That's why we're so excited to introduce our latest endeavor: Odd Muse ~ On Air.
Style Guides
3 Ways To Style Your Strapless Dress Throughout Fall
The gospel of timeless fashion and versatile styling, our Founder Aimee Smale spills her top tips for those wardrobe staples you can style all year round. No one does investment fashion like Odd Muse. Our best-selling strapless mini can take you from your Fall plans in the city to a Summer evening meal. Here are 3 ways our Founder styles her mini…
City Hall Wedding Dresses for the Elegant Bride
Our muses asked for it and we delivered. Bridal takes Odd Muse from your everyday to your special day. This year was our second bridal launch and we met even more Odd Muse brides, we’ve detailed our favourite bridal looks of 2024 so far to give you some ideas to take you down the alter.
Pairing Odd Muse with Blake Lively's Iconic Hairstyles
Blake Lively's (or should I say Blake Brown’s) arrival on the haircare scene has got us all compelled. Her golden blonde locks are iconic, from red carpets giving Serena Vanderwoodsen's messy curls energy to Ladypool’s high pony, if there’s one thing we're obsessed with it's her hair. So now we know how to recreate Blake’s iconic curls, (the answer being Blake Brown of course) how about her outfits to go with them? As she steps out on tour for not only one but two blockbuster films, let's look at how our muses can recreate not only her iconic hair moments, but the looks to go hand in hand with them
How the top celebs are styling our latest drop in Cannes
From Notes from Nice to Postcards in Provenance, it’s time to analyse the codes from Cannes to get your Odd Muse looks. While we glare to see what the red carpet of Cannes brings, the true day-to-day chic fashion inspo to elevate your every day comes from the streetwear muses…
How the F1 WAGS are styling their Odd Muse pieces
The Formula 1 paddock is the hot spot for all the F1 driver's girlfriends, their timeless taste and their sartorial style. The new era of WAG’s are redefining F1’s paddock fashion with less seemingly expensive luxury for more affordable options while still looking lavish. Everything Odd Muse stands for, introducing young women to affordable luxury. Are you ready to see some pearls in the paddock? Here’s how to recreate the F1 girlfriend's paddock looks…
What to wear to Graduation 2024 Edition
Muses, we have the biggest news ever, you’re graduating! Dedication turned into degrees and we couldn’t be happier for all of our graduating muses. Now it’s time for the highly anticipated choice of THE dress. Timeless options only, please. Your graduation photos are forever so what better than an Odd Muse dress you will love forever? Statement minis and midis are what we do best and we’re honoured to be so many of our muse's options for their special ceremony and celebrations. From pearl drops and flattering midis to crisp white minis, allow our muses to show you what Odd Muse at graduation looks like…
What to wear to Taylor Swift's Eras Tour 2024
‘Muse’ might as well be synonymous with ‘swiftie’, not only are our muses Taylor Swift fans, but consider our HQ Taylor Swift coded. As the eras tour makes its way to our stomping ground in London, we’re showing our muses how to match your Odd Muse to your swiftie era. Just grab your embellished pink cowboy hat and Taylor Swift friendship bracelet. From our Lover era to Midnights era, we’ve picked out your go-to just don’t expect any sequins for our Fearless lovers, we swapped sequins for pearls back from one of first collections (OG Muses will remember a lesson well learnt). But best believe when we walk in the stadium, our muses can still make the whole place ‘shimmer’...
5 Ways to Wear Resort Over Your Euro Summer
From festival attire to a weekend in the south of France, Odd Muse has you covered…
3 Places in LA to Wear your new Pre-Spring pieces
Muses, meet pre-spring 2024! This carefully curated collection consists of eight pieces defining the epitome of chic old money. Dedicated to designing forever staples that make a classic statement, and with this collection, you can expect nothing less.
Curate your Cores: Odd Muse’s Guide to Building an Investment Wardrobe
Allow us to reintroduce you to our core collection, a carefully curated selection of investment pieces that are Odd Muse to the core. This collection encapsulates key staples to build your capsule wardrobe with versatility that can be worn and styled all year round. Consider these your buildable basics for your investment wardrobe muses. These timeless pieces are some of our utmost in-demand, best-selling garments that embody Odd Muse’s core identity. The statement structured silhouettes and signature cinched waists are not only designed to last countless years, but stay true to the everlasting desire to re-wear, as they remain at the core of your forever wardrobes as you build your own capsule collection.
3 ways to wear your favourite Odd Muse pieces this Valentine’s Day
Valentine’s Day is fast approaching and however you're celebrating this year, whether that’s with your besties or your partner, keeping it casual or heading for a lavish dinner date, we’ve got your Valentine’s plans covered from head to toe. Helping our muses avoid any styling stress through our timeless approach to design, so you can feel the love in your favourite Odd Muse pieces on Valentine’s Day and beyond.
Get the Paris luxury look for less (without sacrificing quality)
It’s not in fashion until Paris says it’s in fashion. If like us religiously following the latest of the luxury runway in complete awe reminds you of how you will ever blend your budget with your fashion taste, then let us walk you down the catwalk.
Behind the Design
Don’t start a fashion brand until you read this article
The secret to starting your own fashion brand lies in one crucial element: the product. At Odd Muse, our success began with a clear focus on creating something distinctive. Our brand’s recognition started with a signature cinch. Odd Muse’s first product was the best-selling Ultimate Muse Blazer in camel, the sample Aimee still wears four years later. Born from a signature cinch, it’s no wonder we are renowned for our flattering silhouettes, crafted to make any and every woman feel confident. This timeless classic cinch has followed across all our collections developing from OG belt cinch to structured minis.
Pearls in Fashion: Unveiling the Legacy of Pearls from Royalty to Runway
Pearls, the epitome of timeless elegance, have graced the world of fashion for centuries. Often worn by those of royalty as an accessory piece from broaches to jewellery and classed as the Queen of all Gems. This title comes at no small feat, having stood the test of time over decades gone and no doubt to come. One of nature's best kept secrets, formed inside the shell of an oyster, deep under the sea’s surface. The process of forming pearls can take anything between six months and several years, it’s no wonder these little drops of exquisite beauty have been reimagined throughout time - from royalty to runway.
In Conversation With
The coveted jewellery CEO, Pia Mance spills all for our muses…
Born out of Pia’s love for vintage and dedication to elevating the everyday, the statement-jewellery brand is to go-to for it girls from Hailey Bieber to Matilda Djerf and shares our style conscious ethos for encouraging young women to invest in their wardrobe and reimagine their own style. What better way to celebrate euro summer than bringing together two timeless fashion pioneers changing the way young women curate their wardrobes for resort 2024.
The Top 5 Wedding Tips To Know In 2024
We know planning a wedding can take all the fun away from your big day so we wanted to help our bride-to-be muses and ease the stress! To celebrate our latest Bridal Collection launch, we’ve invited luxury wedding planner Chenai Bukutu down to the Odd Muse HQ to offer her expert advice on all things wedding. Renowned for her timeless and tasteful planning, she’s named one of the top wedding planners in the world by Harper’s Bazaar & Sheer Luxe, only the best for our muses.
Expert Style Tips from Celebrity Stylist Kelly Hidge
Kelly Hidge joined us at the Odd Muse HQ to go through her expert style tips on building the ultimate muse capsule wardrobe. The Celebrity Stylist is best known as the mastermind behind the looks of fashion icon, Rochelle Humes, from dressing the star at the Cannes Film Festival to The British Fashion Awards, her timeless essence never fails. Her celebrity roster also includes Michele Keegan, Perrie Edwards and Abbey Clancy.
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Exclusive Access to Odd Muse's Pre-Fall Shoot with Heaven Mayhem
Odd Muse here and we have the biggest news ever, Pre-Fall is officially launching in just one week. Consider your fall wardrobe complete with our new chocolate brown hue and olive shade, from our very first shift dress to our midi dress reimagined, prepare to fall for this collection, muses. To celebrate the launch, we’re taking you behind the scenes as our social team spills all on shooting our pre-fall campaign…
TikTok’s new craze has always been our Founder's shopping philosophy
We’ve all heard of the capsule wardrobe, but how about underconsumption core? With already over 47 million posts under the hashtag #underconsumptioncore, consuming less and more thoughtfully is finally having its moment on the internet. And well, it’s been a long time coming.
Molly-Mae Hague sports Odd Muse at her Wimbledon Debut
You heard it here first Odd Muse is the dress code. Nothing screams British summer is here quite like the start of Wimbledon. The highly anticipated tennis tournament attracts everyone from A-Listers to the royals year after year sporting crisp white tailored looks and plenty of must-have minis and midis. If you’re prepping your courtside look then muses we’ve got your back…
The Odd Muse Teams ‘Desert Island’ Beauty Products
Imagine you were stranded on a desert island, what’s one step in your beauty routine, you simply couldn’t do without? We asked nine of our HQ Odd Muse team what their ‘desert island’ go-to beauty product is. AKA a muses’ must-have if they could only pick one beauty product. Take a deeper look into our HQ to get to know some of our teamies and the single beauty must-have they can’t live without. Consider them Odd Muse-approved, from the skincare that brings that summer glow that you’ll find scattered on the desks of our team or the glossy lip product to go with the muses mini, we are sharing all…
Why Aimee's obsessed with these 5 investment bags
If you follow our Founder Aimee on TikTok or Instagram you will know she loves to share all the BHS of Odd Muse, her beloved dog, Oddie, and her love of bags. From bag unboxing to styling videos, we can’t get enough. If Aimee is your style icon, then look no further as we break down her top investment bags and how she pairs them with her investment wardrobe from Odd Muse.
Odd Muse’s Best Dressed List
This week we celebrated our biggest launch of the year, Resort 2023 broke Odd Muse records and took us to a whole new level, and Resort 2024 did not disappoint. In fact, we hit our entire target in just 10 minutes, thank you to our muses! Just ahead of launch day, we gathered our Odd Muse style icons for an intimate lunch at the Broadwick Soho to celebrate. We sipped cocktails, lunched and most importantly obsessed over everyone wearing our new resort collection. So welcome our best-dressed list from the Postcards in Provence collection launch…
3 Odd Muse Tips to Plan A Shoot Abroad This 2024
We love sharing the BTS for our muses on YouTube of us travelling the world from Paris to Beverly Hills, taking location shoots to a whole new level for collection launches at Odd Muse. With many of you flooding the two-man team (Sophie and Aimee) with questions as they jet off to tackle styling, shooting and serving looks, we thought today we’d give you the answers…
Timeless Elegance and Gothic Glamour: Met Gala's Garden of Time
The beauty of the Met Gala is it encourages self expression, creativity and haute couture pieces. It’s the only red carpet where directional fashion has a place and guests are encouraged to embrace the annual theme which celebrates the subject of the Costume Institute’s spring exhibition.
7 of the most iconic Wedding Scenes in movies
Is there anything better than the long-adorned wedding scene in a (relatively cheesy yet perfect) rom-com or watching the characters you grew attached to in your classic comfort show tie the knot? Bride-to-be or not, there’s no feeling like taking in that moment on the screen. We’ve broken down the most iconic wedding scenes to reminisce with our muses. No doubt, we will be rewatching a married movie marathon this weekend…
Spotted: TikTok's Pookie in her favourite Odd Muse Pre Spring outfit
Gossip girl here, and we have news for you muses…Spotted in the luxe Beverly Hills Hotel, city muse pookie styling the pre-spring dream. Odd Muse did it again and brought the girlies together. The internet sensation commented on Founder Aimee Smale’s TikTok confirming our ‘pookie pre-spring’ looks were indeed approved by the sartorial style queen. Spotted wearing the collection since on two occasions, we’re hear to break down the chic spring staple looks…
Odd Muse Takes London Fashion Week
Odd Muse never ceases to provide us with a grand dose of unveiling the unexpected, breaking boundaries and of course aesthetic pleasure while doing so, and their first runway was no exception. In possibly their biggest moment yet, the London-born label made a noteworthy London Fashion Week debut with their unparalleled dedication to slow fashion. Read more here...
3 Hailey Bieber Odd Muse Picks
It’s no secret that Hailey Bieber is the Odd Muse dream muse. The A-Lister is known for her love of oversized tailoring and statement mini dresses, sound familiar? Countless times Hailey Bieber has stepped out in Odd Muse style, so as our ultimate muse here’s how you can get her look for less (without sacrificing quality of course). Grab the necessities– your Rhode lip balm and your Odd Muse mini and we are good to go.
Celebrate International Women’s Day with Odd Muse HQ
To celebrate International Women’s Day in true transparent Odd Muse style we couldn’t help but give you an exclusive behind-the-scenes of the women that are Odd Muse. As a female-founded and female-led company, women are at the heart of Odd Muse. Taking you into our sought-after HQ we delve into what it’s like to work for a female-led business.
Behind The Muse for 2024
As we welcome in 2024 in what feels like the longest January ever, we wanted to take the opportunity to reintroduce the Odd Muse ethos, how we evolved our values in 2023 and give you a little peek into what our muses can expect from us in the year ahead. We have no plans on slowing down yet, with our 2024 achievements manifesting away, you can be sure we are constantly striving to keep our message of introducing a slower pace at the forefront of the fashion industry.
10 Best Christmas Gift Ideas for 2023, The Odd Muse London Edition
Tis the season for the ultimate muse must-haves. Looking for the perfect gift for her? Muses, family, friends and loved ones we’ve got you covered. Introducing, the ultimate muse gift guide for her, so you can gift your loved ones a special piece of investment fashion that will remain the statement of their wardrobe for years to come. Whether you’re shopping for your sister, cool Aunt or the muse in their princess party-girl era, we’ve rounded up the 10 best Christmas gift ideas for you to make that Christmas rush a little easier.
The Best Places in London to wear your Odd Muse piece
Odd Muse girls here and we’ve got the biggest news ever! After countless hints and teases, we can officially share with you the launch of our flagship, London store. (It’s okay, we’re hyperventilating too.) We cannot wait to bring our online community in-person permanently following the unmatchable love for our pop-up in summer, winter welcomes you to our Odd Muse London store. In the hub of world-class shopping, we are located in none other than Covent Garden (did I mention permanently?) so you can officially shop our collections in person forever this time.
Odd Muse ~ On Air: Our New Live Shopping Experience Unveiled
In the ever-evolving landscape of luxury fashion, innovation is the key to standing out. As an independent luxury fashion brand, we take immense pride in not only creating exquisite garments but also in crafting unique and immersive shopping experiences for our Muse’s. That's why we're so excited to introduce our latest endeavor: Odd Muse ~ On Air.
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