An extra shot of chic.
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Arriving
Wednesday 18 November, 9am
One shade richer
Hand finished
Arriving soon
She’s one shade richer.
Six years in the making, hand finished, and in the colour you asked for most. She arrives one shade richer on Wednesday 18 November at 9am. Until then, a glimpse.
A shade richer, coming soon.
Investment dressing for the woman she is becoming.
Our story
Aimee Smale founded Odd Muse in 2020, wanting to dress like the woman she was becoming. Six years on, the women who shaped it from the very beginning still shape every piece.
Our mission
Pieces chosen once and kept for years. Fabrics worth falling for, cut for the dinners, the invitations and the quiet days in between, and made to be loved more in ten years than on the day you bought them.
RSVP
She’s arriving, a shade richer.
You’re on the list.
We’ll write with the details.
Covent Garden · New Bond Street · Mercer Street,
