Privacy Policy

Odd Muse Limited - Privacy Policy

Last Updated: [14 March 2024]

Welcome to Odd Muse London's Privacy Policy. This policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from

1. Personal Information Collection

When you visit the Site, certain information about your device is automatically collected, including web browser details, IP address, time zone, and cookies. As you navigate the Site, we gather information about the web pages or products viewed, referral sources, and interactions with the Site. This automatically-collected information is termed "Device Information."

Technologies used for collecting Device Information include:

  • Cookies: Data files placed on your device with unique identifiers. Learn more about cookies and how to disable them at
  • Log files: Records of actions on the Site, capturing data such as IP address, browser type, service provider, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files noting information about your Site browsing.

Additionally, when you make a purchase or attempt to do so, we collect specific information, including your name, billing and shipping addresses, payment details (credit card numbers), email address, and phone number. This information is termed "Order Information." In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.

2. Use of Personal Information

We use the Order Information to fulfill orders (process payments, arrange shipping, and provide invoices/order confirmations), communicate with you, screen orders for potential risks or fraud, and send information or advertising aligned with your preferences.

Device Information aids in screening for potential risks and fraud, contributing to Site improvement and optimization by generating analytics about customer browsing behavior and interaction with the Site.

3. Sharing Personal Information

We share your Personal Information with third parties to facilitate its use, as outlined above. For instance, we use Shopify to power our online store and Google Analytics to understand how customers use the Site. You can review their privacy policies at and, respectively.  We use Rakuten Advertising for the Odd Muse affiliate program and you can view Rakuten Advertising’s own Privacy Policy here:

Your Personal Information may also be shared to comply with laws, respond to legal requests, or protect our rights.

4. Behavioural Advertising

We use Personal Information to provide targeted advertisements or marketing communications we believe may interest you. Details on how targeted advertising works can be found at Opt-out options are available for Facebook ( and Google (, along with the Digital Advertising Alliance's portal at

5. Do Not Track

Our Site's data collection and use practices remain unchanged in response to Do Not Track signals from your browser.

6. Your Rights

If you are a European resident, you have the right to access, correct, update, or request deletion of personal information. To exercise these rights, contact us through the information provided below.

Please note that we process your information to fulfill contracts and pursue legitimate business interests, and your information may be transferred outside of Europe.

7. Data Retention

Order Information is retained unless you request its deletion after placing an order through the Site.

8. Changes

This privacy policy may be updated periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

9. Contact Information

For more information, questions, or complaints regarding our privacy practices, contact us via email at

Cookie Table
rmuid Targeting cookies used by Rakuten Advertising Affiliate Network. Rakuten Advertising Privacy Policy here. Expires within 365 days