THE STORY OF ODD MUSE
LONDON BASED LUXURY
London based luxury womenswear brand, introducing a slower pace to the fashion industry. Odd Muse is known for its best-selling Ultimate Muse Blazer, and a dedication to ensuring every product curated captures a timeless, durable and versatile design.
The name Odd Muse comes from the belief and appreciation that all women are a muse in their own right. Every woman deserves to feel powerful each day in their perfectly imperfect ways... and if that’s odd, so be it: An Odd Muse.
MEET THE FOUNDER
When Aimee established odd muse her aim was simple: to share an unwavering passion for luxury wardrobe curation. Despite society being in the height of a global pandemic with growing uncertainties, Aimee believed in the potential of the brand! For Aimee, the global pandemic only escalated her vision of sustainable, investment fashion. And so, Aimee launched Odd Muse in 2020 from the confines of her bedroom.
Aimee’s journey in fashion started out years prior, at university where she studied Fashion Business. This allowed her to develop a skill set that would later help to create her very own brand within the industry. Following her studies, Aimee landed a position as Buyers Assistant which allowed her to put theoretical knowledge from university into practice.
Inspired by the craftspeople she has encountered, and driven by an insatiable desire to share high quality garments with the world, Aimee launched Odd Muse with a vision of bridging the gap between fast fashion and sustainable, quality garments!
Odd Muse has gained great success since then - from her first employee in 2021, now in 2023 Odd Muse has grown exponentially with more employees, bigger launches, new offices and new muses!
At the start of our journey we were spotted by the main muse, Lorna Luxe. She immediately loved our Ultimate Muse Blazer in Camel and ordered within our first few months. This launched our brand into great success and we are forever grateful for this. We are still obsessed with these pictures of Lorna in Paris!
In 2022, we had the amazing opportunity to host an event in LA hosted by Emma Hernan, star of Selling Sunset as well as so many others. This was a huge moment for our brand and helped launch of Resort 22 collection and find our style as a brand.
And last but not least, The Ultimate Muse Pearl dress. She sold out in 1 minute, selling to muses worldwide. This dress was viral all over and internet and will forever be a core memory for our brand - a true Odd Muse piece.