Renowned for introducing young women to investment fashion at an accessible price point embodying classic designs, Odd Muse has seamlessly become the epitome of investment fashion, marking the brand's sartorial empowerment.

Driven by a prevailing desire to change the status quo for young women surrounding fashion consumption, Odd Muse began with Aimee’s unstoppable passion for luxury wardrobe curation and what was once a final major project idea at university, became timeless staples for women's wardrobes globally, crafting small, impactful collections, Odd Muse follows their ethos and unique selling point of designing iconic garments. 

Since its launch in 2020, Odd Muse has reached heights Aimee never anticipated, with expanding offices, and global reach, going from herself to an entire team, producing sell-out collections, fashion week shows and welcoming new muses. 

A leading brand for slow fashion, Odd Muse continues to distinctly pioneer online shopping experiences to drive community through its online channels, including its website, social media platforms, Muse On Air and In The Muse to build a love for luxury and showcase to young women how accessible investment fashion is with Odd Muse. Aimee stands on the importance of genuinely connecting with our consumers, from the very beginning to elevating Odd Muse forward.