After years of planning, Founder Aimee launched Odd Muse back in September 2020 from her bedroom. There was uncertainty in the world due to the pandemic and lockdowns worldwide, but Aimee had a passion for Investment Fashion and believed in the potential of the brand. Aimee knew that despite the world being locked into the confinements of their own homes, Odd Muse was offering a pieces that were timeless. A matter of when they could be worn was not an issue.
Just 2 weeks into launching, Aimee was sat packing an order, unbeknown to herself that this very order was making it's journey to the one, the only... Lorna Luxe. Lorna is an icon of Instagram, representing real women, great taste and even better handbags. Lorna was kind enough to express her love for Odd Muse and the Ultimate Muse Blazer, and this gave the brand such exposure. We will always be grateful for Lorna Luxe, the Ultimate Muse.
"My favourite tailoring piece"
Worn in Paris & London by the icon herself.
"Life is too short - buy the blazer"
- Lorna Luxe
.... And as if Founder Aimee's idol sporting the Blazer wasn't enough, come December Odd Muse became a Vogue featured brand. A true dream come true. The idea of Investment Fashion at a value-for-money price point made it to British Vogue, amongst many other amazing designers. A true dream come true, a vision board tick just 3 months into this amazing journey.
Our first full collection come April 2021, it had to be an extension of the best-selling Blazer that made us who we are today. The Ultimate Muse Blazer will always be core to our brand, nothing else on the market offers the same versatility while being elevated and totally timeless at the same time.
We shot our first campaign on a number of our customers, muses who were there from the very beginning.
Today, we are continuing to grow at a speed we are so, so grateful for. Focusing on growing an amazing team of muses behind the scenes, offering an amazing service and designing timeless, investment fashion for muses world wide.