Georgia Rhodes
Oct 17, 2024
Odd Muse Took Over London, Yes Literally.
Will you be the next to spot our perfect pink muse taxi? Send us some snaps and be in with the chnace to WIN a £250 gift voucher.
We took over our home town celebrating our latest collection, Pre-Fall and our very own fourth birthday. You may have already seen the most perfect pink muse shade taxi making its way around London with our name on it. Here are all the deets, muses…
Starting off in our store's home spot in the heart of Covent Garden, we set up our own magazine stand handing out our carefully curated Pre-Fall magazines full of extra goodies from beauty brands we and our Founder, Aimee knowingly love, such as Bare By Vogue. The UK weather and downpour of rain did not stop our muses chatting away with the team and enjoying the magazine stand. The exclusive magazines were the perfect Pre-Fall keepsake to commemorate the collection.
This was just the beginning of the celebrations, as we officially launched our customised Odd Muse taxi takeover of central London, inviting our VIP customers for a personalised ride with Aimee, a Q&A to quiz how well they know the brand, gift vouchers and a prize goodie bag filled with our favourites from a GHD straightener and Elemis cleansing balm to the classic OM cap. It felt right to celebrate our fourth birthday by showing our hometown of London some love, where the OM team and Aimee could celebrate with our adored community. Everyone could, of course, head to our store to hide from the rain and enjoy some personalised OM brownies and shopping.
The best part of the day? It had to be seeing our VIPs dressed head to toe in their favourite Pre-Fall pieces and chatting away outside the store while making TikToks together. Odd Muse truly is girlhood. We truly have the ultimate muse community.
You can spot our pink muse taxi driving around central London until Christmas muses. Don’t forget to send us some snaps during your ride and tag us @oddmuselondon and #musingaroud to be in with the chance to win a £250 gift voucher.
Explore more
Dsicover Odd Muse, find inspiration and so much more...
What To Expect From Odd Muse’s Black Friday And How To Prepare To Shop Intentionally
Muses, we only ever discount once a year as an opportunity to give back to our community. Without you we wouldn’t be able to offer such luxurious garments to young women at the price point we do without your unwavering support and our organic growth of muses that create the unparalleled Odd Muse girlhood we all know and love. Our luxury wholesale partners are often left shocked at the quality product we can deliver to our community in comparison to the accessible price point. While Black Friday sales can often encourage a wave of overconsumption, we intend for ours to simply give back to our muses to invest in a piece they have long had their eye on. Don’t forget muses, underconsumption core will always be chic here. So whether you’re a new customer about to invest in your first Odd Muse piece or adding that dream item to your Odd Muse collection, here’s everything you need to know to shop intentionally…
How Odd Muse Planned Their First NYC Pop-Up Store
Our first-ever international pop-up store is coming to Soho, New York and muses this might just be the biggest thing our little big brand has ever done. PS. muses, if you didn’t already know, the majority of our OG community was from the US, (not to mention it’s one of our social team’s go-to for location shoots), four years into Odd Muse we’re all in our dream come true eras that this is happening. New York muses, this is the start of something special…
Odd Muse Took Over London, Yes Literally
We took over our home town celebrating our latest collection, Pre-Fall and our very own fourth birthday. You may have already seen the most perfect pink muse shade taxi making its way around London with our name on it. Here are all the deets, muses…
3 Founder Must Haves For A Shoot
The dream team, Aimee, our Founder and Sophie, our Content Creation Assistant, are always jetting out of Odd Muse HQ for another jaw-dropping location shoot to get our muses the collection content. Their latest? The pair touched down, back in NYC to capture our latest, sought-after Pre-Fall collection. But, as the face of Odd Muse and four years into shooting her own collections, what are Aimee’s must-haves on location?