Georgia Rhodes
Oct 17, 2024
Odd Muse Took Over London, Yes Literally.
Will you be the next to spot our perfect pink muse taxi? Send us some snaps and be in with the chnace to WIN a £250 gift voucher.
We took over our home town celebrating our latest collection, Pre-Fall and our very own fourth birthday. You may have already seen the most perfect pink muse shade taxi making its way around London with our name on it. Here are all the deets, muses…
Starting off in our store's home spot in the heart of Covent Garden, we set up our own magazine stand handing out our carefully curated Pre-Fall magazines full of extra goodies from beauty brands we and our Founder, Aimee knowingly love, such as Bare By Vogue. The UK weather and downpour of rain did not stop our muses chatting away with the team and enjoying the magazine stand. The exclusive magazines were the perfect Pre-Fall keepsake to commemorate the collection.
This was just the beginning of the celebrations, as we officially launched our customised Odd Muse taxi takeover of central London, inviting our VIP customers for a personalised ride with Aimee, a Q&A to quiz how well they know the brand, gift vouchers and a prize goodie bag filled with our favourites from a GHD straightener and Elemis cleansing balm to the classic OM cap. It felt right to celebrate our fourth birthday by showing our hometown of London some love, where the OM team and Aimee could celebrate with our adored community. Everyone could, of course, head to our store to hide from the rain and enjoy some personalised OM brownies and shopping.
The best part of the day? It had to be seeing our VIPs dressed head to toe in their favourite Pre-Fall pieces and chatting away outside the store while making TikToks together. Odd Muse truly is girlhood. We truly have the ultimate muse community.
You can spot our pink muse taxi driving around central London until Christmas muses. Don’t forget to send us some snaps during your ride and tag us @oddmuselondon and #musingaroud to be in with the chance to win a £250 gift voucher.
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