Georgia Rhodes
June 13, 2024
What To Wear To Taylor Swift's Eras Tour 2024
Which era are you in muse?
‘Muse’ might as well be synonymous with ‘swiftie’, not only are our muses Taylor Swift fans, but consider our HQ Taylor Swift coded. As the eras tour makes its way to our stomping ground in London, we’re showing our muses how to match your Odd Muse to your swiftie era. Just grab your embellished pink cowboy hat and Taylor Swift friendship bracelet. From our Lover era to Midnights era, we’ve picked out your go-to just don’t expect any sequins for our Fearless lovers, we swapped sequins for pearls back from one of first collections (OG Muses will remember a lesson well learnt). But best believe when we walk in the stadium, our muses can still make the whole place ‘shimmer’...
Midnights
What if we told you we were masterminds? Go for our Pearl Drop Dress, adorned with a delicate pearl drop hem to glitz up your swiftie moves. We’re in our midnights era and best believe our muses are bejeweled.
Stay in a lavender haze...
With our personalised playlist
The Tortured Poets Department
That’s right muses, those of us attending the London dates can expect to hear Taylor’s latest masterpiece, The Tortured Poets Department double album, or as Taylor calls it, AKA ‘ female rage musical’ we expect to endure an emotional rollercoaster. And what better way to scream at the top of our lungs ‘who’s afraid of little old me?’ than in the power an Odd Muse LBD holds. Wear our Satin Straight Neck Mini Dress for stadium style and comfort, just add your Clara Bow.
Lover
Are you ready for a cruel summer? If your in your Lovers era muses then we’ve got you covered with the pastel look of your wildest dreams. Lime cream is the new swiftie shade. Welcome Miss Americana back to London in your Wide Leg Trousers and Halter Top keeping you cool yet chic.
Red
In your red era? (Taylor’s version only, of course muses.) Opt for our Strapless Dress in rust red so everyone knows your trouble when you walk in. It’s been three years since we were graced with Taylors version and All Too Well 10 minute version and we can’t wait to match our muse era in red. Just don’t forget your scarf.
Folklore
The Eras tour will slip away in a moment in time so what better time to embody our Folklore era? Pair our Strapless White Dress with our Knitted Cardigan to elevate your eras tour look. She’s giving cosy chic for you to dance and scream the night away, put her on, I’m sure she’ll be your favourite.
Wardrobe fit for a Swiftie
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3 Founder Must Haves For A Shoot
The dream team, Aimee, our Founder and Sophie, our Content Creation Assistant, are always jetting out of Odd Muse HQ for another jaw-dropping location shoot to get our muses the collection content. Their latest? The pair touched down, back in NYC to capture our latest, sought-after Pre-Fall collection. But, as the face of Odd Muse and four years into shooting her own collections, what are Aimee’s must-haves on location?
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We took over our home town celebrating our latest collection, Pre-Fall and our very own fourth birthday. You may have already seen the most perfect pink muse shade taxi making its way around London with our name on it. Here are all the deets, muses…
How Odd Muse Planned Their First NYC Pop-Up Store
Our first-ever international pop-up store is coming to Soho, New York and muses this might just be the biggest thing our little big brand has ever done. PS. muses, if you didn’t already know, the majority of our OG community was from the US, (not to mention it’s one of our social team’s go-to for location shoots), four years into Odd Muse we’re all in our dream come true eras that this is happening. New York muses, this is the start of something special…
What To Expect From Odd Muse’s Black Friday And How To Prepare To Shop Intentionally
Muses, we only ever discount once a year as an opportunity to give back to our community. Without you we wouldn’t be able to offer such luxurious garments to young women at the price point we do without your unwavering support and our organic growth of muses that create the unparalleled Odd Muse girlhood we all know and love. Our luxury wholesale partners are often left shocked at the quality product we can deliver to our community in comparison to the accessible price point. While Black Friday sales can often encourage a wave of overconsumption, we intend for ours to simply give back to our muses to invest in a piece they have long had their eye on. Don’t forget muses, underconsumption core will always be chic here. So whether you’re a new customer about to invest in your first Odd Muse piece or adding that dream item to your Odd Muse collection, here’s everything you need to know to shop intentionally…