Georgia Rhodes
Aug 2, 2024
TikTok’s New Craze Has Always Been Our Founder's Shopping Philosophy
Underconsumption Core is the new Chic
We’ve all heard of the capsule wardrobe, but how about underconsumption core? With already over 47 million posts under the hashtag #underconsumptioncore, consuming less and more thoughtfully is finally having its moment on the internet. And well, it’s been a long time coming.
The trend focuses on buying less but better and considering the purchases that really add value to your life and keeping items in your space that only feel like who you truly are. It’s giving confidence, luxury principles, conscious spender and outfit repeaters muses. Offering you the chance to truly know yourself and embrace your personal taste with conscious consideration of what you allow into your space (and importantly your wardrobe).
A long-standing philosophy from our Founder is Aimee’s £1 per wear ethos, when investing in timeless, quality basics for your wardrobe that not only fit beautifully but are made to last, the cost per wear becomes so small, so muses are you entering your underconsumption chic core era (for a lifetime)?
In true Odd Muse style, here are three of our investment pieces to normalize consumption while giving you longevity, seasonless, versatile wardrobe staples you’ll want to reach for over and over…
Our underconsumption core picks
1) The Ultimate Muse Sleeveless Top
The ultimate pairing for our trousers and a basic for your wardrobe, this sleeveless tee goes with everything and anything while cinching you in for a flattering finish you will want to re-wear over and over muse. Dress up or down no matter the season, from trousers and a cardigan in the office to a skirt and slingback heels for dinner, her versatility is unmatched. Imagine having a basic tee that you want to reach for over and over? That’s her.
2) The Ultimate Muse Wide Leg Trousers
This staple can be styled with a jumper for a casual coffee to your favourite shirt for work and even with a halterneck top for drinks with the girls. The versatility of these trousers is endless. Featuring our flap pocket and crafted from our signature fabric, you can expect quality and chic all in one. Opt for timeless black or our coveted oat shade for a neutral and statement wardrobe to mix and match effortlessly.
3) The Ultimate Muse Jacket
Where simplicity and statement meet. Our Ultimate Muse Jacket is the perfect go-to jacket for your wardrobe, from crisp white to royal navy, this seasonless piece offers a touch of sophistication to every outfit. Throw over jeans and a tee for your casual outings, pair with trousers for your work day and sling over your shoulders on a cold night out, she’s truly an everywhere and anywhere piece. Defined by our signature tailoring, this is a fit you won’t ever want to leave the house without.
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