As we welcome in 2024 in what feels like the longest January ever, we wanted to take the opportunity to reintroduce the Odd Muse ethos, how we evolved our values in 2023 and give you a little peek into what our muses can expect from us in the year ahead. We have no plans on slowing down yet, with our 2024 achievements manifesting away, you can be sure we are constantly striving to keep our message of introducing a slower pace at the forefront of the fashion industry.

JUST IN CASE YOU WEREN'T ALREADY OBSESSED WITH US, HERE'S WHAT WE STAND FOR...

Who Are We? 

Odd Muse has seamlessly become the epitome of investment fashion, embodying timeless designs that are not only made to stand the test of time with their luxurious quality, but wardrobe staples (and statements) you will want to wear year after year. As a London born and based luxury womenswear brand, we began and continue with one simple mission, to introduce a slower pace to the fashion industry and make luxury investment pieces accessible to young women. Our dedication to ensuring every single product we design, create and sell is curated with our ethos in mind.

2023 Evolution

Odd Muse entered its little big brand era in 2023 with the most crazy growth and love from our muses. With too many pivotal moments to count. Our Founder Aimee Smale made it to the Forbe’s 30 Under 30 for her Odd Muse commitment to ‘steer consumers away from fast fashion brands and toward quality basics.’ Not to forget ending the year with our London Fashion Week debut. Did we forget to mention the most crazy moment of all? We topped the year off opening our first ever permanent store bringing slow fashion to you IRL as your premium destination for investment fashion.

2024 Visions

Now that you’re all caught up, we have big plans for 2024 to continue to inspire young women to embrace shopping slower and embrace what makes you odd, muses. We will be taking an even bigger focus on you, our community to build a love for luxury and showcase to young women how accessible investment fashion is with us. Keep your eyes peeled muses- especially our brides! While we can’t share too much with you yet, one thing you can always expect here at Odd Muse is our unwavering commitment to giving our muses timeless, versatile garments designed to last and slow down fashion.

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