As we welcome in 2024 in what feels like the longest January ever, we wanted to take the opportunity to reintroduce the Odd Muse ethos, how we evolved our values in 2023 and give you a little peek into what our muses can expect from us in the year ahead. We have no plans on slowing down yet, with our 2024 achievements manifesting away, you can be sure we are constantly striving to keep our message of introducing a slower pace at the forefront of the fashion industry.

JUST IN CASE YOU WEREN'T ALREADY OBSESSED WITH US, HERE'S WHAT WE STAND FOR...

Who Are We? 

Odd Muse has seamlessly become the epitome of investment fashion, embodying timeless designs that are not only made to stand the test of time with their luxurious quality, but wardrobe staples (and statements) you will want to wear year after year. As a London born and based luxury womenswear brand, we began and continue with one simple mission, to introduce a slower pace to the fashion industry and make luxury investment pieces accessible to young women. Our dedication to ensuring every single product we design, create and sell is curated with our ethos in mind.

2023 Evolution

Odd Muse entered its little big brand era in 2023 with the most crazy growth and love from our muses. With too many pivotal moments to count. Our Founder Aimee Smale made it to the Forbe’s 30 Under 30 for her Odd Muse commitment to ‘steer consumers away from fast fashion brands and toward quality basics.’ Not to forget ending the year with our London Fashion Week debut. Did we forget to mention the most crazy moment of all? We topped the year off opening our first ever permanent store bringing slow fashion to you IRL as your premium destination for investment fashion.

2024 Visions

Now that you’re all caught up, we have big plans for 2024 to continue to inspire young women to embrace shopping slower and embrace what makes you odd, muses. We will be taking an even bigger focus on you, our community to build a love for luxury and showcase to young women how accessible investment fashion is with us. Keep your eyes peeled muses- especially our brides! While we can’t share too much with you yet, one thing you can always expect here at Odd Muse is our unwavering commitment to giving our muses timeless, versatile garments designed to last and slow down fashion.

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A Year With Your Favourite Fashion Brand

2024 has undoubtedly been our biggest year in this little big brand, with the most crazy milestones and dream moments to date. From Molly Mae serving Odd Muse at her Wimbledon debut to taking Odd Muse IRL international for the first time in NYC. We couldn’t have done it without our muses, and every single one of these milestone moments is a credit to our community. So muses, let’s take a look back on 2024…

The Odd Muse London Christmas Guide 2024 : 7 Gifts For Any Muse In Your Life

Odd Muse is the gift that keeps on giving. Whether you’re a muse gifting another muse or found your way here because your loved one is a muse, we’ve got you this Christmas. Introducing our annual gift guide for the festive season so you can gift your loved ones investment fashion that they will treasure as a special piece for years and years to come. Because muses, timeless fashion is an everlasting Christmas gift. So no matter who you’re shopping for this year, we have all the muses covered…

What To Expect From Odd Muse’s Black Friday And How To Prepare To Shop Intentionally

Muses, we only ever discount once a year as an opportunity to give back to our community. Without you we wouldn’t be able to offer such luxurious garments to young women at the price point we do without your unwavering support and our organic growth of muses that create the unparalleled Odd Muse girlhood we all know and love. Our luxury wholesale partners are often left shocked at the quality product we can deliver to our community in comparison to the accessible price point. While Black Friday sales can often encourage a wave of overconsumption, we intend for ours to simply give back to our muses to invest in a piece they have long had their eye on. Don’t forget muses, underconsumption core will always be chic here. So whether you’re a new customer about to invest in your first Odd Muse piece or adding that dream item to your Odd Muse collection, here’s everything you need to know to shop intentionally…

How Odd Muse Planned Their First NYC Pop-Up Store

Our first-ever international pop-up store is coming to Soho, New York and muses this might just be the biggest thing our little big brand has ever done. PS. muses, if you didn’t already know, the majority of our OG community was from the US, (not to mention it’s one of our social team’s go-to for location shoots), four years into Odd Muse we’re all in our dream come true eras that this is happening. New York muses, this is the start of something special…