In Conversation with: Pia Mance

Founded by Pia Mance, Heaven Mayhem was born from a love of vintage and a desire to elevate the everyday. The statement jewellery label has become a go-to for modern it girls, from Hailey Bieber to Matilda Djerf, championing a style-conscious approach that encourages women to invest thoughtfully and reimagine their wardrobes with intention.


Born out of Pia’s love for vintage and dedication to elevating the everyday, the statement-jewellery brand is to go-to for it girls from Hailey Bieber to Matilda Djerf and shares our style conscious ethos for encouraging young women to invest in their wardrobe and reimagine their own style. What better way to celebrate euro summer than bringing together two timeless fashion pioneers changing the way young women curate their wardrobes for resort 2024.

How would you describe your journey to this point?

The concept of the globally coveted brand came to Pia in the summer of 2022 while browsing flea markets in the heart of Los Angeles discovering what she describes as ‘the coolest selection of vintage pendant necklaces’. From humble beginnings, Pia began sourcing pendants from flea markets and vintage stores across LA and hand tying them to suede cord, forming her first vintage pendant collection drop. Leading to drop, two, three and four leading to getting her hands on deadstock vintage pendants to curate the iconic ‘Black Mini’ necklace. A notable defining moment for Heaven Mayhem putting them on the map, where Pia hand tied the first few thousand orders. Now Heaven Mayhem provides a curated collection of statement earrings, belts and even more exciting drops to be expected soon (shh muses).


“Similarly to Aimee, I really figured out business on my own so my journey has been very busy but very rewarding! I’m learning more every day.”

What is your favourite TikTok and Instagram account to follow?

Pia’s forever icon and muse is Hailey Beiber who is spotted often in a pair of Heaven Mayhem earrings. A style icon she also draws inspiration from is Josefine Hj and Getty Images Fan Club for a selection of archival images to inspire.

In Conversation with: Pia Mance

Why is developing timeless pieces so important to you at Heaven Mayhem?

Heavily inspired by her mum and late grandmother's jewellery collection from the 80s, Pia has always been drawn to the timeless essence of vintage jewellery.
“I am a true believer of investing in timeless, classic, and good quality pieces because you’ll never get sick of it and they can be passed down to generations without losing its flair and allure.”

Why was collaborating with Odd Muse so special to you?

As two classic core worlds collide, the admiration between Aimee and Pia makes this collaboration even more special. “It’s a huge honour to collaborate with the brand as I'm a huge fan and so in awe of what Aimee has established. The dresses are so chic and timeless, which perfectly aligns with what we are trying to promote at Heaven Mayhem; which is statement vintage-inspired earrings for the modern capsule wardrobe. Both brands are such ‘new classics’ that it just made sense to collab!” explains Pia.

What does your role look like day to day?

Being a CEO and Founder is ‘not as glamorous as people think’ says Pia, but everyday is different and that’s what Pia loves most about her job. Most days consist of sitting in her office, replying to emails, on back to back calls discussing all things marketing, operations and wholesale. On other days Pia spends travelling, shooting campaigns, hosting events and meeting with editors and supporters of the brand. “I think that is my favourite part of the job, is that I am constantly doing something different and fronted with a new challenge everyday. It’s never a bore!”