Georgia Rhodes 

Apr 10, 2024

Expert Style Tips from Celebrity Stylist Kelly Hidge 

In conversation with Kelly Hidge 

Kelly Hidge joined us at the Odd Muse HQ to go through her expert style tips on building the ultimate muse capsule wardrobe. The Celebrity Stylist is best known as the mastermind behind the looks of fashion icon, Rochelle Humes, from dressing the star at the Cannes Film Festival to The British Fashion Awards, her timeless essence never fails. Her celebrity roster also includes Michele Keegan, Perrie Edwards and Abbey Clancy.

Infusing the Odd Muse ethos of the sartorial power of re-wearing and restyling garments you will love forever. Building a capsule wardrobe with Odd Muse is our forte, born from timeless designs and elegance simplicity with a slow-fashion focus is prevalent in our innovative silhouettes defining Odd Muse as effortlessly timeless.

“This is what I love about Odd Muse. Having those staples in your wardrobe is essential.” – Kelly Hidge

Kelly Hidge is here especially for our muses to show you how to get the most out of your wardrobe and style your Odd Muse pieces taking you from chic everyday attire to a partywear piece for a lifetime transeasonally. As she joins our Founder Aimee Smale, Aimee reflects on this opportunity for our muses, “having a Stylist is not a day-to-day occasion so the opportunity to learn how to get the ultimate wear out of your Odd Muse pieces right here with an expert is a gamechanger to your capsule wardrobe.”

Kelly’s Career Rundown

While there are countless ways to get into a styling career, it is certain of one thing, it is not a linear path. Kelly threw herself directly into the deep end, with no idea of where it would take her. She began her career in personal shopping within a luxury department store where she began learning about brands and meeting celebrities faced with the opportunity to head up into the VIP personal shopping sector. Taking her career one step further, she took the plunge to push herself outside of the boundaries into solo styling. Her first early big career moment remains dressing stars for the soap awards, years on now she has been seen dressing stars for the Brit Awards.

Finding Your Ultimate Style

Describing her personal style as a contemporary blend of chic and street, Odd Muse is renowned for allowing each individual muse to interpret your own personal style through each garment entirely to your taste.

Kelly's biggest advice? “Do not follow trends. Follow what suits you.”

As a luxury label born out of its Founder's love of outfit repeating, Aimee adds, “I love a trend when I can see that potential in it going further.”

“Any of the Odd Muse collections can be worn in so many different ways and it’s never going to go out of date.” – Kelly Hidge

The Ultimate Muse Styling Guide

If Kelly could only give one styling tip? Without a second thought, she spills…

“Invest in a good blazer.”

An oversized blazer is the key to a capsule wardrobe, with the Ultimate Muse Blazer you already have this staple and the option of a snatched silhouette through two belt options. Kelly emphasizes further the versatility of this key piece by even adding a vintage chain belt to create a whole new look or adding a little pair of shorts underneath for the mini dress look. The options are endless.

The Strapless black dress is not just a summer staple, Kelly tells us how we can transform this through the power of styling into our winter wardrobe. Emphasising that layering is key! Styling Aimee herself today in a mesh bodycon bodysuit and tights for a catsuit look, paired with knee-high boots giving the ultimate chic muse.

Muses, P.S: Kelly would LOVE to see our iconic strapless in a second pop of colour (thanks to our limited edition red moment) as she deems a timeless green. Notably our Founder's favourite colour. Keep your eyes peeled muses, there could be more colour to come.

There are countless ways to take the same dress and create an entirely different outfit. Yes, the versatility is that powerful with Odd Muse. Dressed in our classic black split-sleeve dress, Kelly shows how the dress can be transformed into an evening look through cherry red tights and Saint Laurent slingbacks or to a daytime vibe through bare legs, white socks, sunnies and chunky loafers.

Stating, the beauty of our signature cinched waist means you can effortlessly and easily keep it simple through the dreamy silhouette structure using jewellery as the ultimate elevation. Notable expressing, gold chunky hoops are a timeless statement to take you to the evening or a cosy cardigan for the office. The wide-leg trousers, one of Kelly’s personal favourites would be her go-to for commuting comfort and a classic corporate look too.

Kelly's final universal styling tip? Know your style and be confident with it.

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