Our second party drop of 2024 introduces a whole new signature embellishment for Odd Muse. We know how to do party adornments, from our record-breaking pearl dress, and muses, we are now welcoming crystals into our sparkling new chapter of luxury party wear. But don’t worry, our beloved pearls aren’t going anywhere, that’s the beauty of the timeless fashion ethos of Odd Muse.

Legacy of crystals in fashion

The history of crystals and fashion might be one of the oldest yet timeless traditions. Dating back to the 18th century, many royal families globally would adorn their crowns, jewellery and garments with crystals to be perceived as more luxurious and signify their lavishness through their fashion. Not to mention iconic moments that crystals in fashion created that will remain acclaimed by the icons of fashion history, from Audrey Hepburn’s iconic Breakfast At Tiffany's necklace, distinctly embellished with pearls and crystals, (asserting our timeless taste) to Marilyn Monroe's crystal dress from her infamous, Happy Birthday Mr President performance. Crystal’s decadence and allure stand the test of time as a luxury symbol.

Modern muse moments

Crystals continue to be a powerful symbol of opulence in fashion, a way for us to elevate our wardrobes for everything from party season to marking special occasions. From adorning the runway to the infamous Met Gala, crystals are a forever staple embellishment for those seeking timeless taste. Paco Rabanne’s Fall 2019 collection was an ode to Hollywood and royalty with crystals notably detailed across the whole collection including one iconic crystal dress that took over 144 hours to craft. In 2024, we saw Iriyna Shak take arguably fashion's biggest night red carpet in 84,000 Swarovski crystals. Fashions' love affair with crystals is as timeless as Odd Muse’s ethos.

The ultimate muse way

At Odd Muse, we are intentional with every choice we make in building investment fashion pieces, this is continued into every little, crafted detail down to our selection of embellishments that embody our timeless ethos. We became known for our signature pearls, and now we are introducing our muses to our new crystal adornments. Tried and tested in Bridal, pearls are here for party, across tops, skirts and dresses muses.

Want a peek inside Odd Muse HQ's process for developing our new signature? Crystals being introduced in this collection was the perfect moment, as our Founder, Aimee calls it ‘Old money glamour vibes, a testament to true Odd Muse party’ and notably considered the embellishment, ‘If Marilyn and Audrey had a fashion baby’. We stand by that muses. Aimee’s right-hand man in design, Mollie, our Design Assistant knew party was the right time to go full glam and crystals were the perfect addition to move beyond our classic pearls, ‘The crystals have such a luxurious and exclusive feel and look to them that made us say 'wow' when we first saw them so we knew straight away that they were a must for Party 24.’

It’s all in the details for Odd Muse, as finding the perfect cluster of crystals was a major part of the party process, Mollie adds, ‘In terms of perfecting the right cluster, we wanted high shine gems and our supplier fully understood the assignment from the get-go. The crystals themselves are all hand-sewn so we have been very particular about placement and quality.’

Pearls will always remain our staple adornment here at Odd Muse, but when bringing something new to our signature offering, it was crystal clear that these carefully crafted, crystal clusters were the right choice.

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