Designed to transcend seasons, made to live in your wardrobe forever.

ABOUT US

Odd Muse redefines investment fashion for young women, offering timeless, accessible luxury. Founded by Aimee as a university project, the brand quickly became a global success, creating iconic, sell-out collections while championing slow fashion.

OUR FOUNDER

At just 22, Aimee Smale recognised a gap in the market for timeless, tailored womenswear that felt as shifted young girls away from fast fashion. What began as a vision quickly evolved into Odd Muse — now a global brand with a loyal customer base and three stores across London and New York. Along the way, Aimee has grown a devoted social following and earned industry recognition, collecting numerous awards for her work redefining modern luxury.

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OUR DESIGNS

Odd Muse’s design philosophy is rooted in timelessness. With signature tailoring, cinched waists and structured silhouettes, each piece is crafted to be worn well beyond a single season. Championing a “never a trend” mindset, the brand blends quiet luxury with refined femininity — creating wardrobe icons made to last.

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THE MUSES

At the heart of Odd Muse is the modern muse — a woman who leads, inspires, and stands out with intention. She’s confident, polished, and timeless, and we’re endlessly grateful to the muses who have supported us on this journey. Our Muses embody our “never a trend” philosophy — championing quiet luxury and refined femininity as they dress with purpose, for the lives they lead.

OUR ETHOS

At Odd Muse, we’ve always believed fashion should feel timeless, not fleeting. From the very beginning, our approach has been intentional, designed in London and made to stand the test of time. Every piece is crafted with care and attention to detail, helping Muses worldwide build an elevated, capsule wardrobe.