For six years, Odd Muse has built wardrobes with intention. The Suede Jacket marks our most considered piece to date - a reflection of everything we've learned along the way.
Investment dressing for the woman she is becoming.
Our story
Aimee Smale founded Odd Muse in 2020, wanting to dress like the woman she was becoming. Six years on, the women who shaped it from the very beginning still shape every piece.
Our mission
Pieces chosen once and kept for years. Fabrics worth falling for, cut for the dinners, the invitations and the quiet days in between, and made to be loved more in ten years than on the day you bought them.
Our philosophy
Odd Muse began as a conversation with the women who wear it, and six years on, that conversation still shapes everything we make. We design for the life she is living, for long lunches and late dinners and every morning in between, with pieces she will love for years. It is that closeness that carried a single story from Aimee further than any campaign could.
It started with one story
Long before a launch was ever planned, Aimee shared the jacket on Instagram. The response was immediate. Thousands of messages arrived, each one asking the same thing: when can we buy it?
We thought it was too much
We were honest from the very start. Cut from premium Métis suede, the jacket would sit well above our usual pricing and become our most premium piece to date. Our community’s answer was simple. Make it anyway.
The colour you asked for
As the jacket found its way into wardrobes, one request kept arriving: espresso. So we made it with the same patience as the first, finished by hand and considered down to the final stitch, trusting that the women who asked for it would know the care that went into every detail.
Crafted to Stay
Suede like this grows more beautiful with time. It softens with every wear, takes on the shape of your days and slowly becomes yours. In espresso, it is the jacket you will reach for this winter and for many winters to come.
A New Chapter
The Suede Jacket opened a new chapter for Odd Muse, one that grows alongside the women who have shaped us since the very beginning. Espresso is where it continues, one shade richer and chosen by you.

















