In Conversation with: Pia Mance

Founded by Pia Mance, Heaven Mayhem was born from a love of vintage and a desire to elevate the everyday. The statement jewellery label has become a go-to for modern it girls, from Hailey Bieber to Matilda Djerf, championing a style-conscious approach that encourages women to invest thoughtfully and reimagine their wardrobes with intention.


Born out of Pia’s love for vintage and dedication to elevating the everyday, the statement-jewellery brand is to go-to for it girls from Hailey Bieber to Matilda Djerf and shares our style conscious ethos for encouraging young women to invest in their wardrobe and reimagine their own style. What better way to celebrate euro summer than bringing together two timeless fashion pioneers changing the way young women curate their wardrobes for resort 2024.

How would you describe your journey to this point?

The concept of the globally coveted brand came to Pia in the summer of 2022 while browsing flea markets in the heart of Los Angeles discovering what she describes as ‘the coolest selection of vintage pendant necklaces’. From humble beginnings, Pia began sourcing pendants from flea markets and vintage stores across LA and hand tying them to suede cord, forming her first vintage pendant collection drop. Leading to drop, two, three and four leading to getting her hands on deadstock vintage pendants to curate the iconic ‘Black Mini’ necklace. A notable defining moment for Heaven Mayhem putting them on the map, where Pia hand tied the first few thousand orders. Now Heaven Mayhem provides a curated collection of statement earrings, belts and even more exciting drops to be expected soon (shh muses).


“Similarly to Aimee, I really figured out business on my own so my journey has been very busy but very rewarding! I’m learning more every day.”

What is your favourite TikTok and Instagram account to follow?

Pia’s forever icon and muse is Hailey Beiber who is spotted often in a pair of Heaven Mayhem earrings. A style icon she also draws inspiration from is Josefine Hj and Getty Images Fan Club for a selection of archival images to inspire.